Reactive tiktok marketing strategy

Reactive TikTok marketing: How ten brands from Boots to Marriott are creating impact via community content

By Caroline Edwards - 01 Jul 2025
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Posted by Caroline Edwards in Strategy

7 months ago

Brands that respond quickly to trending TikToks earn positive consumer sentiment and grow their audience. Anything from a supportive comment to a PR surprise package should be part of every marketer’s playbook in 2025 when reactive marketing must be a key element of the always-on strategy. This approach drives big results. In late 2024, Southwest…

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