Elevating the customer shopping experience will be a key factor in gaining and retaining attention in 2025. Summer 2024 was a historic one for IRL experiences in London, as brands jostled to pop up all over the capital. Activations drew record queues and included Rhode’s balm and booth (whose team were forced to issue urgent…
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Five insights on how social media could support retail and the high street in 2025 according to Mary Portas