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The rise and fall of “demure”: Data shows trend peaked mid-August and engagement is now in decline

Posted by Dina Zubi in Analysis

2 weeks ago

US TikToker Jools Lebron started a hugely popular trend with a video posted on 5 August where she talked about being “very demure, very mindful” at work. The TikTok now has more than 50.9 million views, 4.8 million likes, 22,000 comments and 357,000 favourites. The clip’s sound has been used in more than 95,000 TikToks…

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