Rise of the art school girlie: A vibe shift as cultural literacy becomes a TikTok flex and fashion moves to individualism

By Emilie McMeekan - 11 Mar 2026
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Posted by Emilie McMeekan in Strategy

1 month ago

All signs are pointing to a new aesthetic for H2  – the art-school girlie. This sits at the juncture of major trends that have been bubbling up over the last six months – from 1990s fashion, thrown into relief by the biopic series Love Story, to the return of the London aesthetic as a cultural…

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