fbpx

Rules and regulations for brands working with influencers in Scandinavia: advertising laws in Denmark, Sweden and Norway

Posted by Dina Zubi in ASA guidelines

11 months ago

Denmark In Denmark, the Danish Consumer Ombudsman (Forbrugerombudsmanden) regulates compliance with Danish marketing law.  Hidden advertising is illegal in Denmark, and sponsored posts must be instantly recognisable as ads. The words “reklame” or “annonce” should appear at the beginning of the text or at the top of an image or video. The Danish Consumer Ombudsman…

Try CORQ. Insights

daily immersion for digital upskilling

  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops

Start my trial