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Rules and regulations for brands working with influencers in Scandinavia: advertising laws in Denmark, Sweden and Norway

Posted by Dina Zubi in ASA guidelines

4 weeks ago

Denmark In Denmark, the Danish Consumer Ombudsman (Forbrugerombudsmanden) regulates compliance with Danish marketing law.  Hidden advertising is illegal in Denmark, and sponsored posts must be instantly recognisable as ads. The words “reklame” or “annonce” should appear at the beginning of the text or at the top of an image or video. The Danish Consumer Ombudsman…

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