readcations

Runcations to readcations: Themed, activity-led travel is on the rise and a brand opportunity in 2026

By Dina Zubi - 04 Nov 2025
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Posted by Dina Zubi in Analysis

4 months ago

Travellers are looking for unique experiences and view holidays as an opportunity to delve into hobbies – this is something brands in the travel industry and beyond should take note of. 89% of UK consumers see vacations as a time to reflect and invest in themselves, according to a 2025 survey by travel search engine KAYAK. Experiences hold…

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