Saudi Arabia officially opened to tourists in 2019 after decades of restrictions. The following year, AlUla – an ancient oasis city historically surrounded by superstition – debuted as a flagship destination of the Kingdom’s Vision 2030 tourism aspirations. As of 2026, AlUla welcomes 2.1 million visitors per quarter, marking a 340% increase from previous years….
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Growing influencer industry is tactical move to support Saudi Arabia’s tourism aims