Scandinavian fashion brands and creators: years-long partnerships and aesthetics shaped by weather and practicality

Posted by Caroline Edwards in Analysis

11 months ago

“Scandinavian style is just it at the moment,” Copenhagen-based lifestyle and fashion creator Pernille Wilby tells CORQ. Thanks to the hype around cult Scandi fashion brands such as GANNI to Acne Studios, as well as top creators like Swedish influencer Matilda Djerf and her brand Djerf Avenue, people worldwide are trying to replicate the region’s…

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