Scandinavian interiors in the influencer age: what creators and consumers actually want from design across the region

In her book North: How To Live Scandinavian, Bronte Aurell writes: “Scandinavia is the brand by which they define themselves once they leave their shores.” It’s also the brand that has become one of the most marketable and recognisable design aesthetics around: a byword for minimalist luxe – for comfort with design accents. Think Scandi…