Scary book season: Searches for horror novels are +250% as BookTokers review spooky and dark romance reads for Halloween

By Almha Murphy - 28 Sep 2026
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Posted by Almha Murphy in Trending Influencers

2 weeks ago

Horror books are a fast-growing niche across verticals. In 2025, US trade publication Library Journal declared a “horror renaissance”, noting an uptick in horror readers over the past several years. Searches for “horror novel” have increased by 250% over the past year on Google, while queries for “gothic horror” have grown by 40%. #HorrorBooks has…

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