Self-Portrait grows sales 22% YOY by positioning the brand through content with cross-generational icons

By Caroline Edwards - 04 Feb 2026
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Posted by Caroline Edwards in Case studies

6 months ago

Accessible luxury brand Self-Portrait generated £88.8 million in sales in 2024, up 22% year-on-year (YOY). This is for the year ending on 30 September 2024. Gross profit reached £35.5 million, growing 17% YOY, and cash at bank grew by 93% to £35.6 million. However, operating profit dropped by 1% YOY due to “foreign exchange exposure”….

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