How creators such as Olivia Purvis have been key to success of micro ethical fashion brand My Cariad

Posted by Caroline Edwards in Case studies

2 weeks ago

Influencers have been crucial in growing UK small business My Cariad, which has seen its ethical dresses worn by big names such as YouTuber Zoe Sugg. Founder Emma Griffiths told CORQ creators have “massively” contributed to its success. As she put it: “I wouldn’t be known at all without them.” She always sees a boost…

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