marty supreme marketing strategy

Snapshot: A24’s hype roadmap for Marty Supreme where pop-up Timothée Chalamet cameos drove Christmas cut-through

By Caroline Edwards - 05 Jan 2026
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Posted by Caroline Edwards in Case studies

5 months ago

Timothée Chalamet’s ping-pong blockbuster delivered the studio its second-largest opening, achieving £20M at the US box office in the first four days after its release. The film arrived in UK theatres on Boxing Day and made £1.2M that weekend. There’s no denying aggressive social marketing centred on Chalamet has driven relevancy and success for the…

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