Charli xcx

Snapshot: Charli XCX used intimate conversations, pop-up gigs and legacy media for a cultural reset post-Brat

By Emilie McMeekan - 17 Jul 2026
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Posted by Emilie McMeekan in Case studies

1 month ago

Charli XCX’s follow-up to the Brat behemoth required a reset. It’s her eighth album but the success of Brat delivered the pop star to unanticipated heights. The atmosphere around the rollout for Music, Fashion, Film has been defiantly and necessarily different in tone from the previous one – about intimate conversations, pop-up gigs, elevated references,…

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