Snapshot: Inside the hype roadmap for Riz Ahmed’s Bait, from viral street interviews to culturally educative comedy

By Almha Murphy - 06 Apr 2026
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Posted by Almha Murphy in Case studies

2 weeks ago

Released on Prime Video in March 2026, Riz Ahmed’s six-part comedy series Bait had a carefully planned roadmap to generate online hype. The show sees Ahmed play an actor auditioning for the role of James Bond, the news of which ultimately throws his South Asian family and the public into chaos. Ahmed toyed with the…

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