STRANGER THINGS Netflix campaign strategy

Snapshot: Netflix’s epic fandom-focused and nostalgic hype roadmap for Stranger Things season five

By Emilie McMeekan - 08 Jan 2026
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Posted by Emilie McMeekan in Case studies

4 months ago

Stranger Things season five delivered an epic finale and the numbers to match. The first volume received 59.6 million views in five days when it was released in November, and pushed all four earlier seasons back into the top ten simultaneously (a Netflix first). By early January 2026, the season had accumulated over 105 million…

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