wuthering heights marketing strategy

Snapshot: Warner Bros’ marketing strategy for Wuthering Heights’ from brand partnerships to viral pop-ups

By Caroline Edwards - 10 Feb 2026
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Posted by Caroline Edwards in Case studies

1 month ago

Wuthering Heights is set to dominate the box office throughout Valentine’s Day weekend. Director Emerald Fennell’s adaptation of Emily Brontë’s novel has sparked much discourse since it was first announced in 2024. From the casting choices – particularly Jacob Elordi as Heathcliff, as it has been argued that the character is not white – to…

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