Snapshot: Warner Bros.’ rollout for Practical Magic 2 taps into sisterhood, midnight margaritas and the witchiness of the cult original with social-first press tour

By Caroline Edwards - 08 Sep 2026
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Posted by Caroline Edwards in Case studies

1 month ago

28 years after Practical Magic was introduced into the world of cinema, the Owens family of witches are back.  Warner Bros.’ spellbinding romantic fantasy film Practical Magic 2 is predicted to generate between $40 and $54 million (£29.4 million to £39.7 million) at the domestic box office during opening weekend. This is triple what the…

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