Sober Girl Society founder Millie Gooch on building a community and how brands can enter the sobriety conversation

Posted by Dina Zubi in Case studies

4 months ago

In 2018, after seven months of sobriety, Millie Gooch started posting the content she had been looking for online. “I thought, I’ll just set it up and it’ll be a nice little community, maybe like 10 or 15 of us who could talk about not drinking, maybe meet up, go for a mocktail, and it…

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