The sober-curious movement has never been more prominent. The non-alcoholic drinks industry is booming: According to market research firm TechSci Research, the United Kingdom Non-Alcoholic Beverages Market was valued at USD 43.29 billion (£34 billion) in 2023 and is anticipated to grow 4.31% until 2029. Statistics on alcohol education charity Drinkaware’s website show that in 2022, “19%…
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