Social screenings campaign trend 2026

Social screenings are the events strategy brands should adopt in 2026 to drive earned social and align with fandoms

By Dina Zubi - 09 Dec 2025
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Posted by Dina Zubi in Strategy

5 months ago

Social screenings of reality shows, cult TV series and iconic films are bigger than ever as consumers seek community through live experiences. #WatchParty has 59,100 tagged TikToks, suggesting brands that harness this trend of bringing fans together will be rewarded with earned social. Watch party influencers In August, lifestyle creator Ambar Lee asked her audience…

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