Google searches for “solo holidays 2025” are up 2,150% in the past 12 months, while queries for “solo travel” peaked between December 29 2024 and 4 January 2025. Hospitality company Accor’s 2025 travel report found 24% of Brits plan to take solo trips this year, and insurance company Go Compare’s 2024 study revealed 63% of…
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Don’t forget about the solo attendees: How brands can foster rewarding communities and combat loneliness