South Korea: How influencer’s private lives and scandals build followers and drive success

Posted by Dahee Chung and Hyemi Na in Analysis

9 months ago

In the era of influencers, their private lives are often making the news. The more stimulating the issue, the faster it spreads, making them more famous, and, at times, even more profitable. YouTuber and model Aori was recently at the centre of attention for disclosing her husband’s affair. The content creator, who mainly makes vlogs on YouTube, gained…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial