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South Korea: How influencer’s private lives and scandals build followers and drive success

Posted by Dahee Chung and Hyemi Na in Analysis

1 year ago

In the era of influencers, their private lives are often making the news. The more stimulating the issue, the faster it spreads, making them more famous, and, at times, even more profitable. YouTuber and model Aori was recently at the centre of attention for disclosing her husband’s affair. The content creator, who mainly makes vlogs on YouTube, gained…

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