South Korea: How virtual influencers have created both a multibillion dollar industry and an ethical dilemma

Posted by Dahee Chung and Hyemi Na in Analysis

1 year ago

Korean virtual influencers represent infinite strength and eternal youth, and they model for brands, release music and even throw the first baseball pitch as celebrity guests. As more and more virtual influencers enter the scene, their roles within the industry are continuously evolving and growing beyond the role of brand ambassadors. These digital personas are…

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