South Korean platform Zepeto has created the first metaverse influencers and Gen Z are fully invested

Posted by Dahee Chung and Hyemi Na in Analysis

10 months ago

South Korea aims to become the 5th biggest metaverse market in the world. Samsung Electronics and Hyundai Motor have opened virtual brand shops while Blackpink and BTS are already virtually meeting their fans in the metaverse, but there’s so much more. Earlier this year, the Korean government announced an investment of 224 billion Korean won…

Try CORQ. Insights

daily immersion for digital upskilling

  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops

Start my trial