Top fragrance influencers 2025

Spring fragrance trends 2026: Audiences want vanilla and gourmand scents and brands should bet on GRWM content

By Caroline Edwards - 16 Dec 2025
View Insight

Posted by Caroline Edwards in Strategy

5 months ago

Expect vanilla-focused gourmand scents, woody and floral perfumes to be popular in Q2 2026. Pinterest has predicted consumers will create their own scents by layering multiple products. Searches for perfume layering combinations are up 125% on the social platform while interest in niche fragrance collections is up 500%. A popular influencer format is showcasing one’s…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go