booktok influencers UK 2025

State of the nation on #BookTok: Creators for H2 2025 campaigns as Waterstones quadruples profits

By Caroline Edwards - 27 May 2025
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Posted by Caroline Edwards in Trending Influencers

5 months ago

Waterstones has reported substantial profit growth, despite YouGov’s recent poll finding that 40% of Brits have not read or listened to a book in one year. The book chain, which owns Blackwell’s and Foyles, revealed its 2024 profits grew nearly fourfold and sales totalled at £528.3 million. Its pre-tax profits grew from £11.2 million to…

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