Family content trends 2025

State of the nation on family creators: Influencers and audiences are moving away performative content

By Dina Zubi - 10 Aug 2025
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Posted by Dina Zubi in Strategy

9 months ago

Parenting has 24.2 million Instagram posts and 3.6 million TikToks, and family content is a key pillar for many creators. However, opinions vary on the morality of documenting children’s lives online. While some parents never show their children’s faces on social media, others have made their child the main focus of their platform. With this…

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