Platforms have developed advanced algorithms and AI tools to prioritise content, meaning hashtags aren’t as efficient as they use to be. High quality content, keywords in captions and engagement are the things TikTok and Instagram value. SEO is more important than hashtags, which is why many creators have started adding a list of appropriate words…
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State of the nation on the shifting midlife audience: “We don’t talk about the menopause, 24 bloody 7”