tanning consumer analysis 2025

State of the nation on social audiences and self-tanning: The market is set to grow but “pale glam” is rising

By Caroline Edwards - 22 Jun 2025
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Posted by Caroline Edwards in Analysis

5 months ago

Creator and consumer sentiment towards self-tanning products is mixed, according to data from the past 12 months. #IQuitFakeTan has been tagged in more than 1,100 posts on TikTok and is part of a wider movement of people no longer using self-tanning products to embrace their natural skin tones. Google searches for “fake tan” fell between…

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