Strategies from London Fashion Week S/S 26: Eclectic front rows, TikTok stars and watch parties drove hype

By Caroline Edwards - 28 Sep 2025
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Posted by Caroline Edwards in Analysis

11 months ago

London Fashion Week (LFW) made a murmur on social but not quite a buzz. It was punctuated with some standout moments, but overall it was a muted affair.  From watch parties to sustainability, an array of events and activations took place. eBay held a runway show focused on preloved clothing, and Oxfam and Vinted hosted…

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