Milan Paris Fashion Week Strategies 2026

Strategies from Milan and Paris Fashion Weeks, spring/summer 2026: Pop culture icons drove brand power

By Caroline Edwards - 07 Oct 2025
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Posted by Caroline Edwards in Analysis

5 months ago

Fashion month is coming to a close, ending what the industry has dubbed a season of “musical chairs” due to many creative directors making their debuts at major brands. Paris Fashion Week was high stakes – it was Jonathan Anderson’s first womenswear collection for Dior, Matthieu Blazy presented his vision for Chanel, Lazaro Hernandez and…

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