Substack brand strategy

Substack has 35M active users: Four strategies brands should adopt to reach creators’ newsletter audiences in 2025

By Caroline Edwards - 25 Oct 2024
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Posted by Caroline Edwards in Analysis

2 years ago

2024 has been the year of creators pivoting to Substack to monetise their content by creating exclusive newsletters and podcasts. A pivotal moment occurred in October when DJ and presenter Annie Macmanus announced she was pausing her podcast Changes – which has had more than nine million downloads – and moved the conversation to Substack…

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