Substack insights

Substack’s live video feature leads to a wave of creator newsletters as algorithms become a bigger challenge

By Dina Zubi - 02 Feb 2025
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Posted by Dina Zubi in Strategy

1 year ago

Cultivating a community is essential for creators, and as social platforms become more volatile thanks to ever-changing algorithms, influencers are increasingly turning to Substack. The newsletter platform’s new live video feature suggests its mission in 2025 is to be the de-facto platform for building subscriber loyalty, and brands should take note. In many ways Substack…

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