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Successful TikTok formats in 2023: Integrated game strategies and nostalgia-led revivals reap rewards

Posted by Emilie McMeekan in Analysis

1 year ago

Amid the doom and gloom of 2023, with cost-of-living pressures, global fractures and tensions, TikTok content has proved to be resourceful and resilient in terms of finding the fun. Formats that have been successful on the app are mainly those that have included a gaming element, involved friends or harnessed an element of nostalgia, giving…

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