Mean Girls reunion for Walmart

Successful TikTok formats in 2023: Integrated game strategies and nostalgia-led revivals reap rewards

By Emilie McMeekan - 15 Dec 2023
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Posted by Emilie McMeekan in Analysis

2 years ago

Amid the doom and gloom of 2023, with cost-of-living pressures, global fractures and tensions, TikTok content has proved to be resourceful and resilient in terms of finding the fun. Formats that have been successful on the app are mainly those that have included a gaming element, involved friends or harnessed an element of nostalgia, giving…

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