Sweden’s Midsommar celebrations: Food, fashion, interiors and lifestyle creators to partner with

Posted by Dina Zubi in Analysis

6 months ago

Midsommar is one of the biggest holidays in Sweden, and #midsommar has 1.4 billion views on TikTok and more than 1.2 million posts on Instagram. Contrary to the 2019 folk horror film starring Florence Pugh, it does not involve cults and violence, but rather is celebrated with flower crowns, summer dresses, friends, family, maypoles, drinking…

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