Swedish brands Färsodlarna and DeoDoc reveal the influencer strategies cementing their trailblazer status

Posted by Abby Oldroyd in Analysis

10 months ago

“Influencers who have credibility are so important,” says Oddgeir Hole, CEO of Sweden-based vegan food brand, Färsodlarna. “We collaborate with creators who specialise in food and sustainable eating. People who can vouch for our brand.”  Right now, Swedes are eating the lowest amount of meat since 1990, according to the Swedish Board of Agriculture. As…

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