“Influencers who have credibility are so important,” says Oddgeir Hole, CEO of Sweden-based vegan food brand, Färsodlarna. “We collaborate with creators who specialise in food and sustainable eating. People who can vouch for our brand.” Right now, Swedes are eating the lowest amount of meat since 1990, according to the Swedish Board of Agriculture. As…
Try CORQ. Insights
daily immersion for digital upskilling
- Full access to CORQ, library of case studies, trend reports & campaign analyses
- Up-to-the-minute news blasts direct to your inbox twice a day
- Interactive online education & strategy workshops
