The 15 most exciting France-based beauty creators to have on your radar and why French makeup videos on TikTok have millions of views

Posted by Caroline Edwards in Trending Influencers

2 months ago

TikTok is obsessed with French beauty – particularly the clichéd idea of a natural, minimal look and a bold red lip. On the short-form video app, #FrenchGirlMakeup has more than 28 million views and #FrenchMakeup has surpassed 42.3 million views. Essentially, TikTokers are trying to recreate French model and designer Jeanne Damas’ everyday look – it…

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