The Advertising Standards Authority received 5,300 influencer marketing complaints in 2022 and challenged 31,227 ads, both up on 2021

Posted by Caroline Edwards in News

5 months ago

Advertising watchdog the Advertising Standards Authority (ASA) received 5,318 complaints about influencer ads in 2022, which was an increase of nine per cent from 2021. This resulted in 4,044 cases about influencer marketing adverts, up 11%. Influencer cases made up one-quarter of all online cases. In 2021, complaints about influencer ads totalled 4,889 and led…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial