The Advertising Standards Authority received 5,300 influencer marketing complaints in 2022 and challenged 31,227 ads, both up on 2021

Posted by Caroline Edwards in News

3 weeks ago

Advertising watchdog the Advertising Standards Authority (ASA) received 5,318 complaints about influencer ads in 2022, which was an increase of nine per cent from 2021. This resulted in 4,044 cases about influencer marketing adverts, up 11%. Influencer cases made up one-quarter of all online cases. In 2021, complaints about influencer ads totalled 4,889 and led…

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