The alternative luxury market in Scandinavia explained: Sustainability, homegrown brands and quiet success rise above all

Posted by Dina Zubi in Analysis

1 year ago

Luxury has different connotations in different cultures. While supercars, designer logos and diamonds are key indicators in some markets, Scandinavia typically has a quieter approach to luxury. Due to high levels of economic equality, there are not as many millionaires in the region as one might expect. However, this does not mean there is not…

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