The boy is back: Move over manosphere, the male talents gaining ground are playful, emotionally literate and acutely aware of their female audiences

By Chloe James - 31 Jul 2026
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Posted by Chloe James in Analysis

3 weeks ago

The past few years of digital culture have belonged to endless variations of the hot girl.  But as of late, boyhood is back on the agenda. A natural counterpoint to the manosphere and its alpha-male posturing, the boys gaining ground across music, television and sport are playful, emotionally literate and acutely aware of their female…

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