The British Beauty Council has revealed British Beauty Week will return for a third year from 5-11 September.
Following two years of disruption thanks to the pandemic, this year’s theme is Power of Beauty, focused on encouraging industry investment and spotlighting the value of beauty for the economy.
Its CEO Millie Kendall is spearheading an industry-wide call out for initiatives from brands, retailers, salons, charities and e-commerce platforms in a bid to demonstrate to the public, business leaders and policymakers the important role beauty plays in Britain’s ecosystem.
In a press release, Kendall said: “The beauty industry has the ability to change lives and transform Britain’s economic and social fabric. We want everyone to celebrate that fact. Whether it’s workshops, giveaways, offers and talks, all week or day events – we want the British Beauty Week logo to be seen in windows and on websites across the breadth and depth of the UK to galvanise both the industry and shoppers alike.”
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She added: “Many people have in the past underestimated the power of beauty. But if the pandemic has taught us anything, it is that our industry is at the heart of every community. It brings people together, it boosts confidence and wellbeing, and it provides an enormous contribution to the UK’s GDP. This is all something to celebrate.”
Since its launch three years ago, the British Beauty Council has provided guidance and support to thousands of beauty industry workers, including winning an extra £500m of government-backed support during the pandemic.
The first London Beauty Week launched in 2019 and transformed Covent Garden into a beauty hub with panel discussions and in-store events from brands like Dior and Chanel. It also offered start-up beauty companies the opportunity to win expert business mentoring and a London retail space.
In 2020 it was postponed due to the pandemic, however the Council created a virtual British Beauty Weekend to celebrate the resilience and creativity within the industry and last year, its Beauty Reimagined event focused on trends redefining the industry with brands like No7, Liz Earle, and Sleek MakeUP in attendance.
By Abby Oldroyd, staff writer at CORQ. Picture credit: British Beauty Week via Instagram