The ‘clean look’ is the latest beauty trend taking over TikTok – here are the creators leading the new aesthetic

Posted by Caroline Edwards in Trends

1 week ago

Remember the ‘that girl’ trend - from this summer which convinced TikTokers to become the Pinterest-style girl they always aspired to be thanks to a few lifestyle changes? The newest lifestyle movement taking over the app is a reinvention of the ‘that girl’ trend, only rather than focusing on productivity and self-fulfilment, the ‘clean look’ is through beauty and fashion, achieved with dewy skin, barely-there makeup, slicked-back hair and minimal jewellery.

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