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The creator ecosystem behind Mob – the recipe publisher scaling views and subscriptions to own Gen Z cooking

Posted by Emilie McMeekan in Trending Influencers

4 weeks ago

Mob, formerly Mob Kitchen, is a beast in the digital landscape thanks to its continuous stream of inventive, easy and sometimes controversial recipes. Launched by entrepreneur Ben Lebus in 2016 as part of the holding company Mouth Group, the brand has millions of followers across Instagram and TikTok, and while thousands of consumers pay £30…

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