The trend for creator-led production companies specialising in podcasts and social video is growing, as influencers seek to capitalise on their platform knowledge and community-building experience. The Fellas Studio, a video podcast network founded by YouTubers Callum Airey and Joshua Larkin, was acquired by media group Global in October 2025. The founders stated their business…
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Businesses that use creator ideas without crediting them are damaging their own brands