All that glitters: the emergence of influencer-founded jewellery brands and Fleur de Force on the launch of Raven James Jewellery

Posted by Louise Whitbread in Influencer hotlists

3 weeks ago

“Jewellery is something you can put on that lifts your mood or makes you feel good about yourself, regardless of your body image. It’s always been part of my upbringing, my mum has always dealt in antique jewellery, so antique design has always been an interest of mine,” Fleur Bell aka Fleur de Force, tells me over Zoom. 

The lifestyle influencer unveiled her jewellery brand, Raven James Jewellery, in a recent YouTube video, where she also announced her departure from the platform at the end of 2021.

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