The evolution of #BookTok: Penguin Random House partners with TikTok to capitalise on reading enthusiasts

Posted by Emilie McMeekan in Analysis

2 years ago

If you have been following the fortunes of #BookTok you’ll understand the explosive popularity – but for those who haven’t here’s the blurb: one of TikTok’s biggest and most surprising side hustles is as a seller of books. In early 2020, young creators began posting about their favourite reads, creating aesthetic videos based around their literary genres,…

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