The evolution of #BookTok: Penguin Random House partners with TikTok to capitalise on reading enthusiasts

Posted by Emilie McMeekan in Reports

5 months ago

If you have been following the fortunes of #BookTok you’ll understand the explosive popularity – but for those who haven’t here’s the blurb: one of TikTok’s biggest and most surprising side hustles is as a seller of books. In early 2020, young creators began posting about their favourite reads, creating aesthetic videos based around their literary genres,…

This content is for Academic Programme, Consultant Free Trial, Enterprise, Consultant, and Test members only.
Login Join Now