What does it mean to brand yourself as a “hot girl” in 2026? In early June, American business owner Allie Mitrovich got into hot water over a copyright dispute. She released a series of bookmarks, sweatshirts and other merchandise for her brand Allie Rose Co. which said “hot girls read” – a phrase she wanted to…
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Matilda Djerf: How dupe copyright claims about Djerf Avenue landed the It-Girl in hot water