YouTubers Josh Larkin (The Burnt Chip) and Callum Airey (Calfreezy)’s company The Fellas Studios is the UK’s fastest-growing video podcast house. How? By collaborating with influential talent and prioritising social video rather than audio in a bid to appeal to a Gen Z audience. In 2023, its roster accumulated more than 1.7 billion views. The…
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Growth of creator newsletters and in-person events shows importance of communities beyond social platforms