The future of influencer marketing in 2022: insights from CORQ’s founder and CEO, Sara McCorquodale

Posted by Caroline Edwards in Industry insights

2 months ago

As part of our Brand Briefings - CORQ's exclusive online events series - our CEO and founder Sara McCorquodale held a webinar to discuss the digital landscape in 2022. Sara is an established journalist and author of Influence: How Social Media Influencers are Shaping Our Digital Future. Prior to launching CORQ, Sara helped launch Mail Online, was the first digital editor for Tatler, and lead Huffington Post Style and its platform MyDaily, before heading up global B2C content for trend forecasting agency WGSN.

Sara delved into how digital trends will evolve over the next 12 months, explored the challenges facing influencer marketing, how brands can be successful on TikTok, the impact of Gen Z’s nonconformity on Instagram and where creators fit in emerging virtual platforms such as the Metaverse and Web3.

Find the must-read notes from the session below, and if you would like to attend future CORQ events, email Arabella Johnson at arabella@corq.studio.

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